Because Only 2 Percent of Your Paid Traffic is Converting.
You may as well throw 98 percent of your ads budget directly in the trash. Think of what you spent to get those clicks in the first place.
The cost of ads continues to increase and they are plagued by bots and fraudulent clicks, wreaking havoc on your data.
You desperately need to improve the quality of your paid traffic, keep your costs down and bring conversions up.
There Are Two Ways to Address This:
Increase Your Ad Spend
Burning through budget with outdated tactics is wasteful and inefficient.
Identify Hyper-Engaged Leads
Target only the site visitors and people like them with the greatest level of interest.
Most campaigns suffer from poor targeting, running ads to people who are in the right demographic but not currently in-market.
Many media buyers use lookalike audiences to improve campaign results, but these only work when used properly. You don’t want site visitors who show up and immediately bounce. You want people who make multiple visits, spend significant time engaging with your client’s content and have a proven history of online transactions.
Identity resolution allows us to run ads to your hyper-engaged site visitors, omitting everybody else, including ad bots.
Grab Our Agency Deck and Show Your Team How We Can Save Your Clients 30-70% on Ad Costs
What You’ll Discover Inside:
• Step-by-step guidelines to skyrocket your campaign results on all major ad channels.
• How to pinpoint ideal prospects with laser accuracy.
• Our super simple onboarding process to get your clients connected in minutes.
What Experts Are Saying About Identity Resolution
Identity Resolution isn’t just a trending hot-topic in the industry, it is a strategic imperative and fundamental enabler for customer experience.
— FORRESTER REPORT
Artificial Intelligence, machine learning, whatever you’re doing – if you don’t understand it, learn it. Otherwise, you’ll be a dinosaur in 3 years.
— MARK CUBAN, Billionaire Investor
Consumer data will be the biggest differentiator in the next two to three years. Whoever unlocks the reams of data and uses it strategically will win.
— ANGELA AHRENDTS, Senior VP of Retail, Apple
Big Data will spell the death of customer segmentation and force marketers to understand customers as individuals or be left in the dust.
— GINNI ROMETTY, CEO, IBM
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